Get more out of your B2B website visitors with LeadInfo

Who is *really* visiting my B2B website? It is a question that many marketing managers, sales representatives, and business owners ask themselves daily. You invest in B2B marketing, write blogs, launch targeted campaigns via Google Ads or LinkedIn Ads, and optimize your website for SEO. But ultimately, one crucial question often remains unanswered: which companies are showing concrete interest in my products or services?

With Google Analytics, you undoubtedly gain valuable insights. You see how many visitors your website receives, through which channels they arrive, which pages are popular, and how long visitors stay on average. Yet, the answer to the question "which company is behind this?" usually remains elusive.

It was precisely to this need that LeadInfo was developed: a powerful tool for B2B lead generation that helps companies identify their website visitors and convert them into concrete opportunities.

What is LeadInfo?

LeadInfo is a Dutch software company specializing in identifying companies that visit your website. Instead of anonymous numbers and graphs, you get a clear overview of which organizations are showing interest in your offer.

Via a clear dashboard, you see:

• Which companies have visited your website
• Where these companies are located
• Through which channel they arrived (organic, Google Ads, LinkedIn, etc.)
• Which pages they viewed
• How long they stayed on each page
• How often they return

For companies focusing on B2B lead generation and online marketing for B2B, this is a huge step forward. Where you used to be able to guess the identity of your visitors, you now get concrete company names and actionable insights.

LeadInfo uses IP recognition and links it to public company data. This gives you a clear picture of your business visitors, without them having to fill out a form themselves.

Why Google Analytics alone is not sufficient

Google Analytics is an excellent analytics tool, but for B2B companies, it has clear limitations. You see behavior, but not identity. You know that someone from “Antwerp” visited your website and stayed on your services page for three minutes, but you do not know whether it concerns a potential customer or a casual visitor.

For B2C webshops, that might be sufficient. For B2B, where purchasing processes take longer and multiple decision-makers are involved, that anonymity is a missed opportunity.

This is where LeadInfo makes the difference. By identifying companies, your website becomes an active instrument in your sales strategy. Your marketing and sales teams can collaborate more effectively based on concrete data.

The benefits of LeadInfo for B2B marketing

1. Immediate insight into your website visitors

One of the biggest advantages of LeadInfo is that you immediately see which companies have visited your website. This turns your website into a true tool for B2B lead follow-up.

Your sales department can make targeted contact with companies that have viewed multiple pages or show specific interest in a particular service.

2. User-friendly tool

LeadInfo is designed with simplicity in mind. The dashboard is clear and intuitive. You do not need to be a data analyst to gain insights from the tool. Everything is presented clearly, allowing you to act quickly.

For SMEs looking to focus on online lead generation, this is a major asset.

3. Smart triggers and automations

LeadInfo offers countless options for setting up triggers. For example, you can:

• Receive a notification when a company visits your website multiple times
• Receive an email when a visitor views a specific landing page
• Automatically label leads based on behavior

Suppose, for example, that a company visits your pricing page twice and also views your case studies. With LeadInfo, you can set up a trigger that automatically notifies your sales team. This allows you to follow up quickly and specifically, while interest is still high.

This makes LeadInfo a powerful tool for marketing automation in B2B.

4. Integrations with other platforms

LeadInfo can be easily integrated with, among others:

• Google Ads
• Salesforce
• HubSpot
• Other CRM and marketing platforms

This allows you to forward your lead information directly to your CRM system and further automate your marketing and sales processes. This ensures a more efficient sales funnel and better collaboration between marketing and sales.

5. More targeted advertising on LinkedIn

A particularly interesting feature is the export function. You can export lists of companies and use them for LinkedIn advertising.

This allows you to target advertising to companies that have already visited your website. This not only increases your conversion rate but also ensures that your advertising budget is used more efficiently.

Instead of broad targeting, you choose retargeting in B2B, targeting companies that have already shown interest.

How do you get the most out of your business leads?

Does this mean you have to contact everyone who has visited your website? Absolutely not.

Inbound marketing remains essential. It is important to create valuable content that attracts the right target audience. Think of:

• Blog articles
• Whitepapers
• Case studies
• Webinars

LeadInfo is not a replacement for a well-thought-out marketing strategy, but rather a reinforcement of it.

The power lies in combining content marketing, SEO for B2B, and smart lead follow-up. LeadInfo helps you see which companies respond to your content. This allows you to personalize your approach.

Data as a strategic compass

Moreover, LeadInfo generates a wealth of data.

Do you notice that many companies from the same sector visit your website? That could be a signal to focus your marketing further on that niche.

Do your visitors always drop off at the same page? That indicates that page needs optimization. Perhaps your call-to-action is not clear enough, or compelling content is missing.

By combining these insights with conversion optimization (CRO) and SEO, you strengthen your entire online strategy.

What about GDPR?

When it comes to tools that work with data, the question of GDPR or AVG quickly arises.

According to LeadInfo, the tool is legal to use under European privacy legislation that has been in force since May 25, 2018. LeadInfo uses visitors' IP addresses to retrieve company data from public sources.

However, it is important that you, as a user:

• LeadInfo states in your privacy statement
• includes the processing in your register of data processing activities

Transparency remains essential. By communicating correctly about the use of the tool, you remain in line with applicable regulations.

How much does LeadInfo cost?

The price of LeadInfo depends on the number of companies identified monthly.

To identify 50 companies per month, you pay 69 euros per month. More comprehensive packages are available for larger volumes.

When you consider that a single new B2B customer can often be worth thousands of euros, this is a relatively limited investment in your B2B lead generation and digital marketing strategy.

LeadInfo as a bridge between marketing and sales

One of the biggest challenges within B2B companies is the collaboration between marketing and sales. Marketing generates leads, but sales sometimes complains about their quality.

With LeadInfo, you work with concrete data. Marketing sees which campaigns attract companies. Sales sees which companies effectively show interest.

This ensures:

• Better communication
• Faster follow-up
• Higher conversion rates
• More return on your marketing budget

This way, your website becomes not just a business card, but an active engine for growth.

Conclusion: turn anonymous visitors into valuable leads

In a competitive B2B market, insight is crucial. You can work as hard as you want on your SEO, your Google Ads campaigns, or your LinkedIn marketing, but without knowing who visits your website, you are missing opportunities.

With LeadInfo:

• Identify companies showing interest
• Optimize your marketing strategy
• Strengthen your sales approach
• Use your advertising budget more efficiently
• Build a data-driven B2B strategy

Do you want to get more out of your B2B website visitors and focus on smart lead generation?

As an official LeadInfo partner, we are happy to help you get started. Try the free 14-day trial and discover for yourself how powerful this tool is for your business.